Bricks & Sips
Brand Identity & Collateral

2" x 3.5" Punch Card
5" x 7" Postcard
8.5" x 11" Tri-Fold Menu
5.5" x 11" Order Form Pad

In developing the visual identity for a Lego-themed bakery and coffee shop, close attention was paid to how brand-specific  iconography would be applied across a variety of marketing materials and collateral. Silhouette illustrations reminiscent of classic instruction manuals reinforce the theme without directly replicating the Lego brand style, while the cafe’s signature color palette, rounded typography and high contrast graphics help ensure brand recognition throughout the series.
Holiday Cookbook Mailer
5" x 8"

This seasonal mailer for the bakery aims to connect to the Lego builder community with a thoughtfully designed collectable book of holiday recipes. The booklet format provides a strong tactile link to the building instruction manual style already present in Bricks & Sips’ marketing material, allowing the icons and other brand elements to be applied in a way that is familiar and charmingly nostalgic, perfect for inspiring the festive spirit.
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