BlackRoot Tea
Tea Bottle Labeling
4.875" x 8.875"
To illustrate the deep, earthy flavor of puerh, this label concept for BlackRoot bottled tea uses dramatic imagery inspired by medieval European motifs of the fabled ‘Green Man’ of the forest. The mercurial visual tone ventures off the lighter design path followed by other health tonics occupying the same mid-range price point. Paired with a straightforward list of natural ingredients and certifications, the brand aims to communicate to an eco-conscious but perhaps darkly cynical audience that this is a quality, organic, fair-trade product.
4 Pack Bottle Carrier
10.55" x 5.5" x 5.5"
A sturdy cardboard carrier was designed to transport multiple bottles of BlackRoot Tea in style, with particular attention paid to ergonomic comfort and portability. While protecting the product, the carrier also enhances the brand’s visual presence on store shelves, providing a wider display area for graphics, artwork, and more in-depth product information than the individual bottle labeling.
Logotype Development
